SER MIEMBRO
DOES YOUR DESTINATION DESERVE THE CREATIVE FRIENDLY DESTINATION LABEL?
Here are some key reasons to consider membership:
1 Global Recognition and Credibility
Prestige: Being part of an internationally recognized network lends credibility and prestige to your destination, signaling to tourists that your offerings are of high quality and creatively engaging.
Trust: Tourists are more likely to trust and choose destinations affiliated with reputable organizations.
2 Networking Opportunities
Collaboration: Connect with other destinations, businesses, and stakeholders involved in creative tourism, facilitating partnerships and collaborative projects.
Knowledge Exchange: Share best practices, innovative ideas, and success stories with a global community of creative tourism professionals.
3 Marketing and Promotion
Visibility: Gain exposure through the CTN’s marketing channels, including its website, social media, newsletters, and international events.
Campaigns: Benefit from joint marketing campaigns and promotional activities that can reach a wider audience than individual efforts.
4 Access to Expertise and Resources
Workshops and Training: Access to specialized workshops, training sessions, and webinars that enhance skills and knowledge in creative tourism.
Guidance: Receive expert advice and support in developing and improving your creative tourism offerings.
5 Quality Standards and Best Practices
Benchmarking: Learn about and implement best practices in creative tourism to ensure high-quality experiences for visitors.
Standards: Align with the network’s standards for creative tourism, helping to maintain and enhance the quality of your programs.
6 Advocacy and Representation
Voice in the Industry: Be part of a collective voice advocating for the interests of creative tourism at international forums, conferences, and policy discussions.
Influence: Contribute to shaping the future of creative tourism by participating in CTN’s initiatives and projects.
7 Innovation and Inspiration
Trends: Stay informed about the latest trends, innovations, and developments in the creative tourism sector.
Ideas: Gain inspiration from successful case studies and innovative projects from other members of the network.
8 Economic and Social Benefits
Sustainable Tourism: Promote sustainable tourism practices that benefit the local economy and community.
Cultural Preservation: Support the preservation and celebration of local culture, traditions, and crafts.
9 Access to Funding Opportunities
Grants and Funding: Increase your chances of securing grants and funding opportunities available through CTN’s partnerships and initiatives.
Support: Get assistance in identifying and applying for relevant funding sources.
Today, membership is open to destinations of all kinds deserving the CreativeFriendlyDestination label.
Such destinations – be they a small village, a town, an island, a rural area, a winter destination, or a metropolis …- must be represented by an official organization: DMO, Ministry, or local administration (Municipality, Direction of Tourism, Department of Culture, etc.).
Does your destination deserve the CreativeFriendly label? Please, see «HOW?»
Should you be interested in joining the Creative Tourism Network® under another category, please feel free to submit your proposal to info@creativetourismnetwork.org
Why join the Creative Tourism Network®?
Becoming a member of the Creative Tourism Network® (CTN) offers many benefits that can significantly enhance the development and success of a creative tourism project.
Joining the Creative Tourism Network® provides many opportunities for destinations looking to develop their creative tourism sector. It offers access to a global network of experts, marketing support, valuable resources, and the credibility needed to attract and retain tourists interested in immersive cultural experiences.
Services included in the Creative Tourism Network®’s membership:
- Diagnosis and ongoing personalized advice for destinations wishing to position themselves as CreativeFriendly destinations.
- Webinars and conferences on the destination’s creative tourism assets (travel not included).
- Mapping and validation of the creative tourism experiences.
- Creation of a page in 6 languages on the Creative Tourism Network®’s website exclusively dedicated to promoting the destination’s creative tourism program.
- Creative Friendly Destination label and logo delivery (presential and/or press campaign).
- Internationalpromotionofyour«CreativeFriendly»brand to B2B and B2C markets, concretely:
- Community management and digital marketing to the specific objectives of each member.
- Content marketing: creation of multimedia content (interviews, reports, visuals, etc.)
- Newsletter sent to 10,000 international contacts: B2B and media.
- Promotion within international tourism trade shows and conferences.
- Preferential rates on Creative Tourism Academy training courses.
- Possibility of organizing a Creative Tourism Network® event at your destination.
- Strategic partnerships with international organizations.
Optional services :
- Integral management of the creative tourism program: including diagnostic, consultancy, unlimited stakeholders’ training, and mentoring.
- Consultancy and written report.
- Other: please, feel free to ask us.
How to join the Creative Tourism Network®?
Although there is no standard process, here are the steps we propose to follow:
1 – Test your destination’s creative tourism potential through the SELF-ASSESSMENT FORM.
2- Receive the CTN’s feedback and rates within 10 days.
3- Co-definition of goals, strategies, and planning with the Creative Tourism Network® team.
4 – Agreement signing.
5 – Project Kick-off.
6 – Project implementation based on the destination’s requirements and calendar.
Please, feel free to contact us to schedule a video call. We love brainstorming!
The annual membership fee depends on the characteristics of the destination (from 800€).
The membership and the process can start at any moment of the year.
The Creative Tourism Network® team adapts to the schedule of the destinations, also regarding the duration of the process. A project can be implemented, from A to Z, over 1 to 2 months.
Over the past decade, the Creative Tourism Network® has worked across the globe, always adapting to the destinations’ characteristics and local specificities.
Although fieldwork is recommended, project implementation can also be done remotely.
F.A.Q
Is it possible for a destination to join the Creative Tourism Network® if its creative tourism program is not implemented yet?
Of course. Our Committee first assesses the potential of the destination to develop creative tourism, on the base of the information filled in the application form. On this basis, the Committee will validate your existing offer and/or propose specific services (consultancy, training, promotion).
Is it possible to apply from a private body?
An application can be submitted by a private consultant or organization, but the official signatory will be the destination’s official public representative (DMO, local government, public administration…).
Does the Creative Tourism Network® also work on thematic projects?
Sure, and we love doing this! We, for instance, created the Culinary Route of Tunisia by co-designing culinary experiences with the locals throughout the country, or imagining a creative tourism project to promote Gabriela Mistral’s legacy, to name just a couple.
Does the Creative Tourism Network® work for other organizations than DMOs?
Yes! The Creative Tourism Network® provides services in terms of consultancy, training, mentoring, etc. to organizations like UN Tourism, UN Tourism Academy, UNESCO, UNOSSC, GIZ, Business Schools, etc. Read more.
Are Creative Tourism Network®’s services provided in different languages?
Sure, be they webinars, training mentoring, promotion, press campaigns, or simply our attention, are done in English, French, Spanish, Portuguese, Italian, Catalan, and other languages upon request.
Is the CreativeFriendlyDestination label permanent?
To guarantee the quality of a destination’s offering and its adequacy with changing demand, the CreativeFriendly label is renewed and validated from year to year.