Articles

The Îles de la Madeleine: a model of creative tourism

Since their nomination as a CreativeFriendlyDestination in 2018, the Îles de la Madeleine (Magdalen Islands) have cemented themselves as a model for creative tourism destinations worldwide. Caroline Couret, director of…

Let’s stop talking about tourism.

What if we stopped talking about tourism? What if, instead, we started talking about curiosity, empathy, artistic passion, transformative experiences – in other words, going back to the very essence…